services is critical as is 8 October 2012 How to Implement a Paywall Page 3 of 7 ensuring subscribers
services is critical as is 8 October 2012 How to Implement a Paywall Page 3 of 7 ensuring subscribers receive joined up services. Furthermore encouraging print subscribers to make the move to digital should play a fundamental part of a strategy if we are to believe that print is truly dying out. Offering informed bundling options and incentives at the outset can truly help to manage the transition and the potential fall-out from moving to walled content online. Typical requirements and how they can be delivered Once business objectives have been set, content and customers understood and a decision made to implement a paywall to monetise digital content delivery, you need to select what type of wall is going to work and where to build it. There are a number of different types of paywall in operation and the utilisation of which depends on the business and customer decisions made through the setting of the project objectives. The main types of paywall are: Hard paywalls Soft paywall...